Sunday, November 06, 2011

Exercise, Our Web Business, and Culture

It’s been a quiet week here in Fort Lauderdale, Florida – my home town. Smile
The first part of the week we had to hunker down in the pouring rain.  Any place we had planned to go had to wait till later as many areas were flooded.  Here’s what the RV park looked like:

Excersise:  The flooding made me miss my Monday morning visit to Curves, but I’m proud to say that I successfully completed visits on Tue/Thur/Sat then instead of my planned Mon/Wed/Fri.  One thing that made me join is the fact that I’m not locked into any particular times for a class.  It’s a half-hour ‘circuit’ of workout on resistance machines and aerobic moves.  It’s SO easy and quick, there’s just no excuse!  I haven’t lost any weight yet, but I already feel stronger and I get less out of breath already.  Here’s hoping I keep it up.  There are Curves all over the country – I’ve even noticed them in those little one-gas-station-towns everywhere.  So, I should be able to work out even when we’re on the road.
Our Web Business: Sometimes it’s easy as a walk around the block, just put one word after another, and sometimes it’s like pulling teeth.  This last Geeks on Tour Newsletter was the latter!  I’m supposed to produce a main newsletter every month – but my prior one was August!  I finally got the September/October newsletter published on Tuesday, November 1.  Whew!
Membership Pricing: We announced new pricing in this newsletter.  We’ve been charging a measly $39 for one year of access to all our tutorial videos.  When we first started to charge in 2008, we probably had 70-80 videos – now it’s nearly 200 with plans for many more.  We’ve been talking about raising our rates for quite some time, but kept putting it off primarily because of the logistics of making it work.  Since we switched to using WordPress and the membership plugin Wishlist Member, those logistics have changed for the better so it’s time to Git-R-Done!  We just passed our one year anniversary with WishList Member and the renewal process for our members is *not* going smoothly.  This is one more weight in the balance for charging on an automatic renewal basis. Our new pricing will go into effect starting January 1, 2012:
  • $7/monthly (auto-renewing, aka recurring)
  • $58/annually (auto-renewing, aka recurring)
  • $68/one year (non-renewing/recurring)
Anyone who signs up or renews between now and the end of the year can lock in that measly $39 price by using our ‘Subscribe Now’ button that starts a new auto-recurring payment.  As long as they don’t cancel it, that $39/year rate will last indefinitely. 
Geeks on Tour: Join Now!
We now have 135 members on that recurring plan and it’s remarkable the different attitude I have toward the business.  It’s more solid, more real,  I’m more motivated to produce.  Instead of having members who are testing the waters … for $39, why not?  We have members who have committed to paying us year after year.  They’re telling us that they learn a lot from our work and they want to stick with us.  That makes me want to give them more!  One member recently wrote
Tonight I was playing with my blog, [and other software.] You already know that your 8 seminars at Perry in March have made this "computer stuff" one of my favorite pastimes. But it occurred to me tonight that you and your show-me videos have also given me confidence to navigate this maze of computerdom. Smile Wanting to do something and finally figuring it out is just plain fun.
Thanks as always!-Bill
I wonder if Bill realizes just how good that makes us feel? 
All totaled, we’ve had 1,973 people sign up for our membership at one time or another.  If we can convert even half of those to a committed annual payment, that’s almost a real income!  I love the membership website business model – and I believe we’ve just begun!  If you hadn’t seen this before … check out the Forbes.com article, Running a Subscription Website from the Road, that was done about us and our web-business.
Culture – Miami Beach:  Last night was ‘Sleepless Night’ in Miami Beach.  We were invited to go by Chris and Richard.  Chris is my best-girlfriend from way back and Richard is her husband whose job is assistant director (I think that’s the title) at the Planning Department of Miami Beach. So, even tho no one could ever label Jim and me as night-owl, paint-the-town-red kind of people, we couldn’t pass up this opportunity to get a little culture.
We started out with a delightful dinner at the sidewalk-cafĂ© part of the Five Napkin Burger.  It was a warm, beautiful, breezy night and we had a great time.

Richard had gotten tickets (all free, but you had to get them online in advance) for the New World Symphony.  We had second row seats and the Ravel selections were just beautiful.  Richard snapped this photo.

Then, we walked over toward the beach and saw this parade of giant sea creatures.  The Miami Beach version of the Macy’s parade!

Our primary goal was to see Richard play with his band ‘Cone of Silence’ – but along the way we were treated to more classical music just out on the street. (click below and you’ll go to the video – click Back to return)
From 201111
We did finally make our way to the Vinyl and Kai night club and caught Richard’s performance.  It’s so exciting to see a friend doing something that most people only dream of – way to go Richard!  And, the band is really talented too!  Good selection of Motown and Blues.  But – I had forgotten how loud and crowded late night bar scenes can be.  We had a great time, but we are not converted!
Here’s the best picture I could catch of Cone of Silence.  That’s Richard on keyboards.  Follow the link for some videos of their performances.

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