Wednesday, February 28, 2018

Thinking about our Business

People love the logo on our t-shirts: Geeks on Tour. It's a rare waitress/waiter that doesn't ask us about it. "What is Geeks on Tour?"
Well, it's our business. We're Geeks, and we tour the country teaching technology to other travelers. "Cool," they say. "What exactly do you teach?" Well, we started traveling in a motorhome in 2003 and saw the need for fellow travelers to understand technology. We've both been computer professionals since 1983, teaching people how to use their computers, but now it's almost all about smartphones and tablets. Google Photos is our real specialty, it's the best way to manage all those thousands of photos we take these days.
By this point one of two things is happening:
  1. Their eyes are starting to glaze over and they just want to know if we're going to be ordering dessert.
    or
  2. They're getting out their phone and want to ask us some questions about a problem they're having, and they're full of questions about our lifestyle
Our business is hard to describe because it is uniquely ours. We never designed exactly what the business was, we just kept evolving.
People who do know our business often don't get us. Some think we only teach newbies how to turn it on, what is a text message, how to send an email - real beginner stuff. Others assume we are experts and can troubleshoot any problem they're having with their device. Neither is correct. We get quite a bit more advanced than for beginners, and, although we're pretty good at troubleshooting problems, that's not our focus.
We are Geeks Who Teach. We don't wait for people to ask us questions, we come up with lessons meant to teach concepts about these devices and help people continually get better at using their phones and tablets. We have a specialty in Google Photos and teaching people about taking great photos with their phones and then what to do with them. We teach on our website. Our travels around the country are more for promoting our website. We make our living from people subscribing to the website.

  • We are not for everyone. We don't teach business applications, just the fun stuff like pictures and maps. We used to say we teach how to Plan, Preserve, and Share your travels. But, you don't have to be a traveler to want to learn this stuff. 
  • We are for people who really like to learn. They think these devices are fascinating and they want to know all they can. Not just how to do the basics, and not just how to fix specific problems. We find our biggest fans are other teachers. They understand. Teachers like learning! That's why we do it - our passion is learning. The best way to learn is to teach.
  • We are not for young folks, they don't think smartphones are fascinating - they just are! They are digital natives who don't question what to do with them, they just dive in.

Anyway, we've been thinking about how to impart all of that in some simple card. Here's what we've come up with, let us know what you think. This is two sides of a "Rack Card" (what I'm holding in the photo above) designed using Canva.com.



Further your computer education**Subscribe to the Free Geeks on Tour Newsletters**

Watch our Weekly Online Show on Learning Smartphones and Tablets!

1 comment:

Sue Malone said...

The one on the left really catches my eye the most, and geared to the right age group. It was interesting reading about what you do in a concise description. I am usually wandering around somewhere else or busy during your broadcasts, but do enjoy keeping track of you. I don't comment often, as you know, but thought I would throw my thoughts in with the others.